paid-traffic / 2026-04-07

A simple scorecard for campaign hygiene

A lightweight way to review naming, spend pacing, and broken assumptions.

scorecardcampaignsreview

A campaign scorecard does not need to be complicated to be useful.

I usually want three things visible at a glance: whether the naming is readable, whether pacing matches the plan, and whether any change in performance needs a follow-up review.

That is enough to spot drift early and keep the account review process consistent without turning every check into a spreadsheet project.